Saturday, 8 November 2014

Why the Super Mario Bros movie was a FAIL.

Super Mario bros Movie
Why it a flopped.

Today we’re taking a look at Super Mario Bros. Nintendo’s biggest and most prised mascots. Publishes as a pseudo-sequel by Nintendo in 1983.
 It was originally released in Japan for the family computer on September 13th 1985, and later that year for the Nintendo Entertainment System in North America, Europe and Australia on the 15th May 1985. It was the first of the super Mario series of games. The game featured plumbing brothers Mario and Luigi as they travel through the mushroom kingdom bashing and stomping on baddies with an end goal of rescuing Princess peach.

Game vs Movie; Super Mario Bros video. 



The games mid-80’s release popularised the side-scrolling subgenre of the already popular platform video game of the early 80’s.  In addition to its definitive features, the game has sold enormously well, and was the biggest selling game of all time for a single platform for approximately 3 decades at over 40 million units.  
Needless to say the super Mario Bros series was and is a big deal, with all its success at the time there’s no doubt Nintendo was onto something big. And it wasn’t too long before Hollywood come knocking at Nintendo’s door step.  So why a movie, you ask?

By the 1990’s super Mario bros was the biggest intellectual property on the planet, super Mario land had just been released in japan and Nintendo’s pixelated plumber was slapped on everything from cereal boxes to T-shits and comic books. Mario’s name alone was worth millions.
Nintendo was cautious with its property. The publisher knew Super Mario Bros. didn’t have a deep narrative. How would a movie studio translate the simple formula into a 90-minute film?
Skeptical? Well…

Producer Roland Joffé of Lightmotive thought he could figure it out. Joffé’s production company was inexperienced, but (picture of but) had directed the Oscar-nominated films The Killing Fields and The Mission, which gave the studio some credibility.
Despite numerous offers from bigger and more experienced companies, who by the way offered way way.. More money for the rights to the film.  

Nintendo was intrigued by Joffé’s ideas, what was more interesting is the fact that Joffé had agreed to let Nintendo retain merchandising rights from the film. A very strategic move, enabling him to walk away with a $2 million dollar contract. Hollywood was in uproar. No one could quite believe that a small time filmmaker had bagged the most sought after brand name of the decade. In a rare moment for the character, Mario’s future was now partially out of Nintendo’s control.

After securing the rights to the film, Lightmotive immediately set to work trying to sign high-level talent. The studio approached Danny DeVito to both direct the film and play Mario.  Arnold Schwarzenegger and Michael Keaton were approached for the role of King Koopa, but all three passed on the project.

Even Tom Hanks was approached to play Mario, but the executives thought that Hanks was asking for too much money, so they fired Hanks in favor of Bob Hoskins. Hoskins was hot off the success of films like Who Framed Roger Rabbit and Hook, so the producers felt that he would be a more bankable star.

While Lightmotive continued its search for actors and directors, it commissioned the first of many scripts. Barry Morrow, one of the Academy Award-winning writers of Rain Man, took first crack at the plot, but his treatment was deemed too dramatic and the project was passed over to the writing team that had worked on The Flintstones and Richie Rich.

This version of the script was more inline with Mario’s roots. Mario and Luigi traveled to a magical land where the evil King Koopa – an actual green lizard king – had kidnapped a Princess named Hildy and made her his bride, so that he could access the magical Crown of Invincibility.

The Mario brothers and their sidekick Toad set off on a quest to rescue the princess and prevent Koopa from getting his hands on the artifact. Done easy, there you have a script directly in line with the game.
This script was likely the closest the film would ever get to mirror the playful world imagined in Nintendo’s games. However, Lightmotive had already signed a directorial team to the project, Rocky Morton and Annabel Jankel, and thus opening up a world of uncertainties for the future of the film.

Morton and Jankel’s vision for the film was much darker than Nintendo game series. The film to take place in an alternate reality version of New York, a place called Dinohatten. After an asteroid had struck earth 65 million years ago, banishing all the planet’s dinosaurs to a dystopian version of our world, basically an alternate world. But the two realities are still connected by a portal under New York. 
As eons passed the dinosaurs grew to hate the humanoids that blissfully walked on the earth’s surface.
Nintendo’s hands were off the project at this point,
According to one of the directors, and I quote. “Nintendo let us do what we wanted; they put a crushing deadline on the project. The movie had to be made by a certain date otherwise there were all these financial penalties. Which added a lot of extra stress on the project”, unquote.

The directors and producers struggled to agree on a script to match the movie’s new direction. More rewrites were issued.  Some scripts contained inspirations from Die Hard; another script featured a Mad Max-style death race. The Super Mario bros film was pulling inspirations from everywhere and everything, which spiralled the production of the entire project out of control.

And this didn’t do the film or Nintendo’s reputation any good, you would think with an asset as valuable as the Mario franchise you would do everything in your power to see that it turns out great or at least good. But they were in a hurry to get things done, making poor decisions on the overall production of the movie.

By mid-1992 production was well under way. Holding the director’s inspiration for a darker film, at this same period there was a hard core movement against video games, and a lot of anti-video game sentiment, so to appeal to the better side of the public the directors steered the film towards an older demographic and not the younger population that the Super Mario Bros franchise captured the hearts of in the first place.

Director Morton said, and I quote “I wanted the film to be more sophisticated, (wait what? Super Mario isn’t sophisticated, it’s a game designed to capture the like-minded imaginations of gamers and adolescence that according scientists, get a buzz off playing video games.  So when you throw sophistication into the midst of something that’s innocent and simple at its core, you’re bound to end up with something that looks like Jackal and Hyde on steroids) He carried saying that, “I wanted parents to really get into it, I wanted to make a film that would get parents interested in video games”.

As previously stated, you can’t make a film to appeal to a demographic that’s not your target audience.  It’s just not going to work.  (So that’s another no no)

Of course not everyone shared Morton and Jankel’s vision for the film; the studio was expecting a lighthearted kid’s film, and most of the cast and crew signed on with the same expectations. 

The tensions between these two visions put an even bigger strain on the film as the studio felt the film was too dark, pressuring Morton and Jankel to lighten the tone, Lightmotive brought in the writer from Bill and Ted’s excellent adventures to write yet another version of the script. But Morton refuses to work with him stating that he already had the set built and some characters with prosthetics had already been made. So that script came in but, a lot of it didn’t match what they had already started working on.

By this point at least nine writers worked on the project, and rewrites would continue long after the cameras started rolling.  The script ballooned into a mushroom of confusion as the production crew was handed new daily edits, Dennis Hopper claimed that the script had probably been rewritten five or six times by the time he arrived, aside from script issues and an inexperience production team, there were tension on set.

Head of production Joffé recalls finding the directors and cast locked in script meetings in the middle of shooting over a scene that’s eleven lines long, ‘I had to jolly everyone back on set’, he stated. “It was like being a school master”.  Morton and Jankel would often find themselves in the producer’ trailer on a nightly basis, being told they were going to be fired, as they’re doing a poor job, they’re spending too much money and the whole thing was a disaster. 

Bob Hoskins and John Leguizamo on the other hand admitted to booze on set, taking shots of scotch between scenes to get through the disaster that was the Super Mario bros making.  Hoskins was particular aggrieved by the husband and wife duo, later revealing in an exclusive interview with The Guardian, quoting. “It was the worst thing I ever did, super Mario bros. “it was a fucking nightmare. The whole experience was a nightmare. It had a husband and wife team directing, whose arrogance had been mistaken for talent. After so many weeks, their own agent told them to get off the set. Fuckin’ nightmare, fuckin’ idiots”.  Unquote.

By many accounts Rocky Morton and Anabel Jankel was out of their depts. The husband and wife team didn’t have many movie credits to their names. In fact, they had only directed one other film, a critical and commercial bomb called D.O.A… The couple’s paved their way by creating commercials for Coco-cola and Hardees restaurants, eventually finding small success after creating the television series Max Headroom. Lightmotive loved Max Headroom’s zany vibe and felt that Morton and Jankel had the right imagination for a film like Super Mario Bros.   
But how wrong were they right??
Despite Morton and Jankel’s vision for a movie that sounded nothing like Nintendo’s series, the duo attentively worked in a few video game references. Yoshi appeared as King Koop’s pet, and briefly previewed the SNES Super scopes functioned as portable de-evolution guns during the film’s climax. 

However one key reference almost didn’t make the cut; Morton and Jankel didn’t want the Mario brothers to appear in their classic red and green overalls. They fought with the producers for weeks but finally gave in, allowing Mario and Luigi to don their plumber’s outfits around three fourths of the way into the film.

There was so much wrong with the overall project that it’s unrecognisable, in fact the only resemblance the film had to the game is Mario and Luigi’s outfits, Yoshi, and the fact that they had to save a princess, if you played the game the movie makes no sense.

There were too many flaws in the script that had to be plugged and worked on during shooting, which lead to a lot of rewrites and ad-libbing just to make sense of everything.  And all this came with a price,
Over budget, behind schedule and managing a cast that was either drunk, working off script, or completely belligerent, Super Mario Bros had run completely off the rails. The project was a train wreck.

When the film had its red carpet premiere it was apparent to everyone that it captured none of the magic of the games, released on May 28, 1993. The film cost $48 million to make and grossed less than $21 million.

From everyone’s point of view, the film was a mess; it got rushed into production with a script that has been written two weeks prior to filming, and actors singing on unprepared to improvise dialog.
Miyamoto has yet to comment candidly on Hollywood’s basterdisation of his most iconic creation.


A lot of excuse can be made for Super Mario Bros movie; it was made during a different ere. No one had tried to make a big-budget video game movie before. Or Nintendo  didn’t know how much input they should have on the production.
One can also argue that that special effects technology limited directors’ abilities to portray the fantastic elements often found in games. However, it’s hard to escape the fact that super Mario bros was a bad film, a by-product of bad choices and unfortunate mishaps. The super Mario Bros movie should stand as a testament for how not to make a video game movie. 

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